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The White House Gets into the Parenting Biz
Published 02.04.2010 | | Comments (0) | TrackBacks (0)
Say what?
That's right, the White House has kind of gone into the parenting business. Today, they announced the launch of a free mobile health information service, text4baby, for pregnant women and new mothers. All women can get FREE health information via text messaging on a regular basis as it corresponds to their due date and child's birth date. It's kind of like getting our Pregnancy Weekly on your mobile phone (but written by doctors and probably without the humor).
This is awesome. One out of eight pregnancies end in premature labor and providing basic prenatal information to pregnant women who may not otherwise receive it can only be a good thing. Ninety percent of Americans now have cellphones and texting is especially prevalent amongst women of childbearing years and minority populations.
Women interested in the service can sign up by texting BABY to 511411 (or BEBE for the Spanish version) and they'll receive up to three SMS health messages per week at no cost to them. The cost of the incoming text is completely covered by the wireless carriers. This is truly a public service.
Hopefully we'll see it rolled out and available in other languages as well.
For more information go to www.text4baby.org
(Homepage photo by timsamoff)
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About this Column
The Hotspot originally started out as a monthly-or-so feature written by our favorite storytellers. Usually products or services were highlighted that tickled us. Over the past year delightful innovations and introductions in the maternity and parenting space have increased, and we feel we need a space to share our discoveries with you. Daily news stories on parenting also inspire us to communicate with you. As such, the Hotspot is now the Alpha Mom daily blog. Finally!
From time-to-time we will feature products that we like. Since there is no pay for play, we only feature products that excite us. However, we do want to know about new product and service introductions and innovations so feel free to drop us a note at contact@alphamom.com.
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