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Big Progress: Additional Food Cos. Limit Ads to Kids
Published 07.18.2007 | Permanent Link | Comments (4)
Last month I wrote about Kellogg's limiting its advertising to kids under 12 to only foods that meet a new nutritional criteria. Well, more than a bunch of new companies have joined them: McDonald's, Coca-Cola, Mars, Hershey Foods, Unilever, Campbell, General Mills, Hershey, Kraft, and Pepsi.
Instead these major food companies will shift their ad dollars to promoting more healthy options in their food portfolio. Like Kellogg's says they plan to do, some of these food cos. will probably reformulate their products to comply with this self-imposed nutritional criteria. General Mills will only used licensed characters on healthy foods and I hope others follow them. I'm not a huge fan of using licensed characters on children's products. Managing my son's whining for backpacks, balls, polyester pajamas all because they have a TV character on them makes my ears bleed (unless if it's for Charlie & Lola, which I adore). But a battle over Sponge Bob frozen vegetables is one I will gladly lose.
Yes, there are more companies that need to step up to the plate (Burger King, Nestle, ConAgra and Chuck E. Cheese) but this is clearly a big step in the right direction by the food industry overall and a big win for consumers and families specifically.
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I'm the founding mom and the CEO of Alpha Mom. I'll be discussing the goings-on of this business or anything else that strikes my fancy. Yep, topics will run the gamut. If you have any questions, you can contact me at isabel@alphamom.com.
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Comments (4):
Divrchk said:
I've seen Dora on individual packages of Edameme and the Backyardigans on packages of clementines. Every little bit helps :-)
Posted on July 18, 2007 13:31
Belinda said:
Oh, I am so looking for these. Bella already eats Green Giant single servings and "simply steamers"--she will put away a box of steamed carrots meant to serve 4 as an afternoon snack. This is obviously some wacky recessive gene, but I intend to encourage it! I will also write to these companies and tell them how happy I am with the shift!
Posted on July 20, 2007 02:37
Mom101 said:
I think it's a fabulous idea. And yet...I'll believe it when I see it.
Posted on July 22, 2007 18:37
Maiken said:
I absolutely love Charlie and Lola. However, I would rather buy my daughter a book or DVD of her favorite characters rather than a backback or underwear with the logo.
Posted on July 25, 2007 18:51