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M&A in the Parenting Sector
Published 05.22.2008 | Permanent Link | Comments (10)
Congratulations to Celebrity Baby Blog on its sale to People.com, owned by AOL Media. This is such great news for all us mom and pop entrepreneurs. I am a huge fan of Danielle Friedland, founder of CBB, who started her then fledging website four years ago while still an executive assistant at Avon, as a hobby.
But, anyone who has ever met or worked with Danielle, knows that she is a smart and principled business woman. She was a pioneer in a niche area just as the celebrity baby boom was beginning, but was able to hold on to dominance in the space (8+ million pageviews per month) despite an ever growing number of copy cat sites launching by bigger players with deep pockets. Moreover, CBB held its lead without succumbing to snark and waving of the moral judgment stick which unfortunately is the trademark of most of the celeb posts written on the blogosphere. It's great to see the good guys win.
Well done Danielle and Team CBB!
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I'm the founding mom and the CEO of Alpha Mom. I'll be discussing the goings-on of this business or anything else that strikes my fancy. Yep, topics will run the gamut. If you have any questions, you can contact me at isabel@alphamom.com.
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Comments (10):
Angella said:
Stories like this are so inspiring!
Congratulations to Danielle!
Posted on May 22, 2008 16:31
whoorl said:
This is such fantastic news!
Posted on May 22, 2008 18:04
cagey said:
I am impressed - that is awesome.
I love celebrity gossip, but don't really enjoy the snarky sites. CBB is one of the few sites that I read precisely because of the standards that it held - in particular, the one where they would not show photos of children where it was obvious the parent was trying to shield the child.
Congrats to Danielle - what an achievement!
Posted on May 23, 2008 10:05
Kimberly Coleman said:
Danielle is a focused hard-working woman. Congrats to her and her team!
Posted on May 23, 2008 10:36
sleekraven said:
Hopefully, PEOPLE magazine moderates the blog the way CBB did. The blog was very respectful to the people they wrote about and proved to be a welcoming environment for everyone.
Posted on May 23, 2008 10:50
Booby Joe said:
Sarah @ CBB is an EXCELLENT WRITER there. She has really been a main asset to that website and keeping it going. Its incredible that amount of work that goes into it.
Way to go Sarah!
Danielle and CBB good job too.
Posted on May 23, 2008 12:33
Marijke said:
What a neat story. Thanks for posting this.
Posted on May 25, 2008 11:22
Liz said:
A big whoooo! to Danielle. Totally well-deserved. I can't wait to see The Next Big Thing that she's onto.
Posted on May 26, 2008 21:13
Andra Davidson said:
This is great news! Congratulations to Danielle and everyone at CBB. It's so nice to see this type of success story- well deserved.
Posted on May 29, 2008 18:32
Erica said:
How cool! That's such inspiration.
Posted on June 2, 2008 00:45