Press Room

Alpha Mom TV, the first-ever, all-day, all-night parenting channel designed exclusively for moms, by moms begins its Baltimore-area broadcast on May 8 — Mother's Day.

Available on digital cable, Alpha Mom TV distinguishes itself with programming that presents the latest information on child-rearing issues, while providing valuable guidance to women on how they can maintain their style, sophistication and sense of self upon entering motherhood. Its video-on-demand format enables it to always be primetime for moms.

The network's line-up addresses a wide range of issues and concerns, from childbirth education, nutrition, safety, health and emotional issues, to more en vogue topics such as maternity fashion, baby and mom fitness, creating your baby's nursery and new and unique product spotlights on categories such as baby gear, yours and music.

Check your local cable television listings.

Alpha moms and A-type 'good girls' leaving the Superwomen in the dust
By Mary Butler, Camera Staff Writer

Now there's Alpha Mom TV.

The 5-week-old cable on-demand channel, offered through Comcast, says it's where moms "seeking excellence" can "access targeted programming whenever their busy schedules permit."

The channel is free to Comcast subscribers and allows users to select specific programs and watch them in their own time, with the ability to pause, rewind and fast-forward. Some options include, "Maternal Fitness: Preparing for the Marathon of Labor," "Preschooler Discipline: Making it a Positive Experience," and "Alpha Mommy Moguls 2: The Community Builders."

"We're not preaching perfection," says Isabel Kallman, 33, Alpha Mom TV co-founder and a former Wall Street executive, who is mother to 2-year-old Ryland. Alpha Mom TV, she says, "is a reflection of moms already out there. Alpha moms are already doing it all. We're just providing tools to help them."

TV CHANNEL
Alpha Mom TV

This new 24/7-cable channel is the first specifically geared toward moms. Programs will feature the latest parenting advice, the hippest trends and products, and research breakthroughs. Look for it through your digital cable providers.

“Taking a childbirth class is a lot like taking a class for losing your virginity.” These tips and more on a new 24-7 parenting channel -- maternity fashions, nursery décor, baby gear and more-- launching today in Seattle. Beats “Nanny 911,” if you ask me. (Free On Demand, Channel 1, Comcast)

By: Connie Lauerman

Moms looking for parenting information at all hours have a new source of information. Alpha Mom TV, a new digital cable, video-on-demand television network that as of press time was scheduled to debut Tuesday on Comcast.

Alpha Mom TV is the brainchild of former Wall Street executive Isabel Kallman and Vicky Germaise, former senior vice president of marketing for Atlantic Records.

The programming features experts and experienced mothers dispensing information on such topics as childbirth education, maternity wardrobes, sleep, preparing a preschooler for success, and adopting children from China. All programs are of short duration, usually 15 minutes.

“Moms are stressed,” Germaise said. “A one-hour-long magazine show would never survive. They can’t wait for the topic they are interested in to come on. This way they can access the content any time. They can fast forward and rewind.”

Alpha Mom products are in the works. The first will be a line of lullaby CDs in the summer, including rearrangements of hit rock songs from the last 30 years.

NEW YORK (AP) - There are channels that focus on food, garden and home, but now comes Alpha Mom TV, a 24-7 channel devoted to parenting and catering specifically to mothers.

It features programming about child-rearing issues, including nutrition and safety, and women's issues, such as how women can maintain their sense of self once they become mothers. Maternity designer Liz Lange created four fashion shows, one for each trimester of pregnancy plus the post-natal period.

Other shows focus on practical parenting, tackling baby gear, travel and sleep issues.

All content will be reviewed by members of an advisory board that consists of doctors, psychologists and fitness instructors specializing in pediatrics and childhood development.

Alpha Mom TV is launching with five hours of programming, edited into 15-minute packages, in several markets as a digital cable video-on-demand network, which is intended to allow busy parents to watch the shows that most interest them when it is most convenient for them.

"Alpha Mom TV is our way of supplying moms with the necessary parenting information around-the-clock," says Isabel Kallman, a former Wall Street executive who left the world of finance when her first child was born. She is the co-founder of Alpha Mom TV.

She adds: "Becoming a mother is a scary thing. We hope to empower moms with knowledge through Alpha Mom TV, which will take some of the fear out of becoming a mother."

Macy’s West and Loews Cineplex Entertainment are reaching out to moms in conjunction with Alpha Mom TV Network. The network launched on Mother’s Day and is a 24/7 parenting channel available as an exclusive video-on-demand network for nearly 8.5 million digital cable subscribers through distribution deals with Comcast and others MSOs. Alpha Mom is the brainchild of former Wall Street executive Isabel Kallman and former Atlantic Records Senior Vice President of Marketing Vicky Germaise. Macy’s West will hold seminars in the children’s department at stores that tie back to Alpha Mom TV Content. Loews Cineplex will hold monthly presentations at its Reel Mom events such as bringing in Soho Parenting for a discussion on sleep; Liz Lange also is scheduled to make an appearance.

A licensing and merchandising program will be an integral part of the program with an Alpha Mom Lullabies CD Distributed by Razor & Tie Entertainment hitting shelves in August and a compilation DVD of original programming due in fourth quarter 2005. Additional categories such as T-Shirts and other items will be available this summer at Alphamom.com. Other categories such as musical toys and books are being explored for 2006.

By: Ryan Buchanan

Q: What can viewers of Alpha Mom expect to see?

A: They can expect all the newest information on parenting trends and information from top experts around the country.

Q: What kind of programs are on the channel?

A: The programs are arranged in ages and stages: Expecting moms, new moms, infants, babies, toddlers, and dads.

Q: What areas of the country is Alpha Mom available?

A: It is available through Comcast nationally to all their digital subscribers. It was launched [last Tuesday] and is on the Lifestyle section of OnDemand.

Q: Why did you feel the need to create this channel?

A: We wanted to empower mothers with the terrific information that’s out there in magazines and on the Internet. It deals with parenting issues, from how to get the baby to sleep, to nutritional information, to stretching the house for a growing family.

By: Nat Ives

“... Last week, for example, Comcast Cable's 8.5 million digital subscribers started receiving a free on-demand parenting network called Alpha Mom TV. That channel is seeking its first advertisers.”