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Brandweek: Babes in BrandLand

Permanent Link | Posted: 10.22.2007

Brandweek, October 17, 2007
By T. L. Stanley

Isabel Kallman echoes this point of view, both as a marketer and a parent. "Parents are smart enough to educate their children," said Kallman, CEO of Alpha Mom TV, a cable channel aimed at moms and a Web site that covers a raft of family topics. "They have to take the primary responsibility in regulating what kids do. It's our job to teach our kids about the world."

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